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20 Questions - Posted June 23, 2017 9:29 a.m.
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Photo by Shannon Richardson

20 Questions with… Sherwin Cox, Head Golf Professional, Ross Rogers Golf Complex


What is the best advice you received when you were beginning your career? Buster Creigh, the golf professional at Sherrill Park Golf Course for the city of Richardson, said, “Always take care of the city first and your success will follow.” I have tried to live up to those words, and realize how important his advice has been to me through the years.

How do you maintain balance? It is very difficult to balance work and family in a high-stress, high-demand job. An understanding spouse and children have relieved a lot of tension in this area for me.

What has been your wisest investment? Investing my time and attention on my son’s and daughter’s ball games and activities as they were growing up. I don’t look back and regret not being a part of their lives during those years, and feel I have received a large return on my investments.

How has your past work experience shaped you into a leader? I have more than 55 years of work experience, and have watched many successful people. I learned at an early age that people matter. Whether it is a customer, employee, boss, or anyone you deal with, they are important. I have come to realize that people are everything to me.

What is the best part about your job? I have worked for the city of Amarillo for the past 37 years. We run golf tournaments to help local charitable organizations. In the past six years these organizations have raised more than $3 million at Ross Rogers alone. Without a doubt, this is the No. 1 thing that gets me going and keeps me going at age 66.

How has mentorship made a difference in your professional and private life? I owe so much to so many people including Martin Reeves, Hart Warren and Johnny Austin. Also, I have worked with three of the best golf professionals in Amarillo over the past 20 years: Dell Wood (formerly of ACC), Alan Coe (Tascosa Golf Club), and George Priolo (Comanche Trails). These guys have made me a better golf professional just by having the opportunity to work and spend time with them.

Which living person do you most admire and why? Tom Lane. He is the best father I have ever known. I once told him he should write a book on how to be a good father. He later took my advice and wrote “The Influence of a Father.” Tom is a gifted, godly and talented man – a world changer – because he changed mine.

Which over-used word or phrase makes you cringe? The word surreal drives me nuts. Just say bizarre, unbelievable, amazing, fantastic or something else.

What is your business philosophy? Treat people the way you want to be treated. Be honest, fair and sincere.

Which quality do you most value in an employee? A person who gets the job done and is not concerned with individual attention, but who is interested in the success of the entire organization.

What personality trait has most helped you succeed? The gift of gab. The ability to get along with and communicate with all types of people, regardless of their background. You need these skills when your success depends on the people you serve.

Who is your favorite author? Other than a quick glance at a golf magazine or the USGA rule book, I spend time reading “the good book”. So my favorite author would be the Holy Spirit that inspired the word of God.

What did you learn from your best boss? How to treat people and how to back-up and support your employees. Your worst? The opposite.

How can Amarillo improve its business environment? I feel we need the arts, symphony, concerts, arena football, swimming pools, parks, golf courses, and any other amenity that would make people want to live in Amarillo, and stay in Amarillo.

Most important tech tool: My cell phone. How did we ever live without them?

Best time-management tool: My cell phone and computer, as they alert me of appointments and keep me on a defined daily schedule.

I can’t live without my: my wife and family. My beautiful wife, Jenny, is my partner at Ross Rogers Golf Course and has put up with me for 43 years. Our son, Ty, and his wife, Azura, and our daughter, Teela, and her husband, Marty Miesner, are our whole world. But let’s not forget those two grandsons, Tucker and Hudson, who make the whole world turn. I don’t know what I would do without all of them.

My favorite thing about Amarillo is: without question, the people. They are the most real, giving, compassionate, friendly, and honest people in the world.

Most unusual job or task: There is nothing ordinary about being a golf professional; it is an unusual business. You hope every player will leave your facility having had a great golf experience, and you see what is required to make someone happy, while making sure you do your job with dignity and respect.

-- the AM Team

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