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20 Questions - Posted February 24, 2017 9:19 a.m.
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Photo by Shannon Richardson

20 Questions with… Craig Gualtiere, Owner, Roasters Coffee & Tea Company

What is the best advice you received when you were beginning your career? “Try to learn a little bit about everything and become an expert in a few things.” – Teel Bivins

How do you use social media to grow your network? Personally, I love Facebook and have gotten to know so many more people than I ever thought I would. I get on Facebook a few times a day.

How do you maintain balance? I try not to think about my company 24/7. I love to travel and compete in drag racing around the country.

What has been your wisest investment? People are where I have done the best job. If it were not for hiring great people, I would not be anywhere close to where I am today. I have the best coffee team in the city, hands down. My general manager, David Cooper, is our best asset.

How has your past work experience shaped you into a leader? I think learning from past bosses – good and bad. I learned what I liked and what I didn’t. Simply put – I knew what I wanted to do better based on my previous experiences.

What is the best part of your job? Easy – it is the people, my employees and customers. From my earliest memory, I have never met a stranger. I love talking and interacting with people every day. It is the business part that can be a drag most days!

How has mentorship made a difference in your professional and private life? My father died when I was a little boy, so I never had that mentorship. I have had to get it from people throughout my life. I have been very fortunate to have many different friends give me not only advice, but also be an example to look up to. The difference it has made is indescribable.

Which living person do you most admire and why? My mother. She raised two kids by herself. She taught me everything from manners to self-reliance. The can-do spirit – whatever you do, be good at it, work hard, and do not quit. I have never met a stronger person not only in life, but also in her faith in God.

Which over-used word or phrase makes you cringe? “Not a problem.” I am glad that me giving you money is not a problem! A simple thank you would be nice. And “amazing.” Putting a man on the moon in 1969 was amazing. This muffin is not amazing.

What is your business philosophy? Real simple: (1) Live and work by the Golden Rule. (2) Keep your word. (3) Be honest. (4) Care about everything – with the most care for others. (5) Truth.

Which quality do you most value in an employee? Hard work and someone who treats the business as if it was theirs.

What personality trait has most helped you succeed? My commitment to commitment. I care about everything and it all matters, from the smallest details to the biggest idea.

Who is your favorite author? I am a huge autobiography and biography reader. I love learning about people. I enjoy Jon Krakauer, and if he wrote more I would read more.

What did you learn from your best boss? Your worst? From both, how to treat your people. I am not always the easiest person to work for, but I am not the worst. I know, because I have worked for both.

How can Amarillo improve its business environment? I have lived here my whole life. I think it is so much better than years ago, mainly because we have grown so much. There is a power consortium that has controlled this town for decades. The more we grow and get more young leaders stepping up, our business environment will continue to improve.

Most important tech tool: I am a tech moron, so I guess as a business it would be our POS (point of sale) system. Sometimes we can’t live with it or without it.

Best time management tool: Being afflicted with a small amount of ADHD, it would have to be my mind because it’s always going.

I can’t live without my: I am not married and have no kids. I am a simple dude, as nothing I have is something I can’t live without. I wish I did not have a phone.

My favorite thing about Amarillo is: Hands down, it is the people. I have been to 48 states and none are better than Amarillo people, period.

Most unusual job or task: Probably, it is working the last nine Super Bowl games for NFL Films. A guy from Amarillo, Texas, going to the team practices and working the sidelines for the biggest event in the world – pretty unusual!

-- the AM Team

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