What is the best advice you received when you were beginning your career? Be honest with your customers and they will be honest with you.
How do you use social media to grow your network? We use Facebook, Instagram, Snapchat, email and Twitter to keep our customers up to date on new merchandise, promotions, sales and events in the store.
How do you maintain balance? Maintaining balance is a work in progress for me.
What has been your wisest investment? Purchasing our building on Paramount Boulevard.
How has your past work experience shaped you into a leader? I have learned many skills from every job I’ve had and from volunteering for the Junior League and Kids, Inc.
What is the best part about your job? Working with customers and putting outfits together for them. If they have had a bad day, I love when they walk out and the day is better for them.
Which living person do you most admire and why? My husband, Billy. I learned a strong work ethic from him, and he has supported me in every venture of my life. I also treasure my daughters, Michelle and Amanda, who have shared the same dream for the store. I am proud of the great moms they are and how they balance work and home. I appreciate the people I work with and my friends putting up with me during stressful times. As one has said, "I know your heart and this too will pass."
What is your business philosophy? To bring the latest fashions from the bigger markets to Amarillo.
Which quality do you most value in an employee? Loyalty and honesty.
What personality trait has most helped you succeed? The ability to not give up and push through the hard times.
Who is your favorite author? I most often read Joyce Meyer and Joel Osteen.
What did you learn from your best boss? My first full-time job was working with Ray Vahue and John Banasik. I learned several things from them that I still use in my business today. I would not be the businesswoman I am now if it weren't for them. I gained many professional and people skills from them.
How can Amarillo improve its business environment? I think Amarillo needs to be more active in giving young people a reason to live and work here. We need more things to do and companies that attract Millennials. We need to make Amarillo a more vibrant city to attract the new generation, the future of our city.
Most important tech tool: my iPad.
Best time management tool: I work early in the morning when it's quiet.
I can’t live without my: iPhone.
My favorite thing about Amarillo is: the people and how they rally around each other if someone is in need, and that our community supports local businesses.
Most unusual job or task: Selling Spudnuts door to door when I was a little girl.