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20 Questions - Posted January 23, 2015 9:21 a.m.
photo by Shannon Richardson

20 Questions with Fernando Noriega – Store Director, United Supermarkets

What is the best advice you received when you were beginning your career? Don’t be afraid to make a decision.

How do you use social media to grow your network? I’m part of LinkedIn and also use Facebook for in-store events.

How do you maintain balance? I work hard to make sure family time is a priority.

What has been your wisest investment? People – treating them well has allowed for many of my own successes.

How has your past work experience shaped you into a leader? It created a good work ethic, which has allowed me to grow into a leader.

What is the best part about your job? The people I work for and with, and the guests we serve.

How has mentorship made a difference in your professional and private life? Being able to grow people has had a positive effect on our business success.

Which living person do you most admire and why? My mother. She is so loving and helpful to anyone she comes in contact with.

Which over-used word or phrase makes you cringe? “I can’t do it.” or “I don’t know how.”

What is your business philosophy? Do the right thing; do right by people and the numbers will be there.

Which quality do you most value in an employee? Integrity. I prefer someone willing to do what they say they are going to do.

What personality trait has most helped you succeed? My positive, can-do attitude.

Who is your favorite author? I have many but I’ve read Stephen King the most.

What did you learn from your best boss? Be willing to make a decision, whether it turns out to be right or wrong.

Your worst? How not to treat people!

How can Amarillo improve its business environment? Amarillo does a good job of interacting through events and charities.

Most important tech tool: My phone – it’s always with me so I can get to anything on it that I need.

Best time management tool: My planner – it’s also in my phone to help get me where I need to be in a timely manner.

I can’t live without my: Family. They keep me sane and whole after a long day at work.

My favorite thing about Amarillo is: Its big city atmosphere with a small town feel.

Most unusual job or task: Growing up, I cleaned up the debris leftover when houses were being built.

-- the AM Team

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